Retrofit companies face a big challenge: landlords resist making energy improvements while tenants suffer
How can retrofit companies open this valuable market?
MyGreenDoor
Opening the Private Rented Sector market to retrofit installers and suppliers
The solution is building trusting customers
We transform retrofit company websites into trusted buying destinations for landlords and tenants
Trust-building tools convert visitors to customers in 4 steps
Trust-building tools convert visitors to customers in 4 steps
1. Identify household profile
When visitors click through targeted social media adds, they go to a 'smart' landing page on a retrofit company's website created by MyGreenDoor.
2. Understand needs
MyGreenDoor matches 'nudges' to each type of visitor. These create a purchasing-pathway to understand needs and build trust.
3. Find deals
Whatever the energy-related solution needed, MyGreenDoor matches needs with market deals and grants, keeping the host company at the heart.
4. Sign-up
Deals incorporate multi-project discounts, grants and other money-saving initiatives. Tenants and landlords can use tools to financially collaborate.
Even tenants can be empowered to initiate energy efficiency changes if they trust your company
The tide is turning: tenants are increasingly being given the power to initiate action. Greater tenant security, eg through the new Renters (Reform) Bill, and more affordable and mobile solutions, now offer tenants opportunities they can trust.
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Only 3% of people who click on an ad will end up making a purchase. Once someone arrives on a website’s landing page, the average conversion rate through to a sale across all industries is 5.9%. It may be no surprise that the retrofit industry performs below this average.
Why?
Renters and landlords think that they cannot afford energy improvements.
- Finding out how sensitive they are to price
- Identifying all the ways to bring down prices
- Aggregating customer demand so that companies are incentivised to offer discounts
Our mission is to use market incentives to decarbonise the Private Rented Sector
Register your interest and we’ll let you know when
our service is available
our service is available
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